Senior Show.

About the process


Graphic Design + Illustration Show

Watkins College of Art's 2018 BFA Exhibition in Graphic Design and Illustration. The senior show encompasses reworking your best projects and also creating the branding and experience of the exhibition in which they will be presented.

Process of concept development

The concept emerged from the goal of communicating to a specific audience of design professionals in a familiar language. Among a few ideas, 11ppi was born.

11ppi logo

The idea of "11ppi" embraced a technical term that was abstract enough to interest unfamiliar people to want to know what it meant. It was born from the idea of 11 students coming together for one exhibition to showcase all of their very different work and styles.

11 pixels per inch

"Ppi" refers to "pixels per inch", the number of square pixels in an inch of a digital screen.


The idea of using pixels reflected the individuality of each artist and the power of collaboration.

Unity in each element

There were several elements to work on, but the aesthetic remained a balance between bold, bright colors and a clean approach to type. A few of the designed elements were: poster, website, volunteer swag, volunteer sign-up sheet, additional display items & visual elements at venue, among others.

Book Volunteer

As a group, we decided to take a more enviornmentally friendly approach and made this the first show to take an all-digital approach.

Bold & fun

Color was a prominent element of the concept, so it was emphasized with the use of bold, solid blocks of color. To reinforce the digital idea, the color was always represented with its corresponding Hex Code, CMYK, and RGB values (as seen on volunteer shirt and book).

Shirt Book

The information on the nametags for the exhibition was also edited to mimic the same Hex Code, CMYK and RGB format used on other advertising elements.


The poster and website fully embraced the solid, bold colors. The poster was black with the logo on the top corner as an accent and white type. The poster was a large square to keep playing with the concept of pixels. The poster also includes variations of using one of the colors from the pixels of the logo.

Accents & Details

The website is a simple, straight-forward site containing a brief explanation of the concept, the location of the show, information on the students and how to contact them or where to view their work.

poster poster website

Click Here to visit the website!