Inspired by the current situation in the world, choosing brands and the setting of an event known for bringing different cultures and communities together. This project reminds people that we are a lot closer than what we think, and gives the user a taste of other cultures by allowing them to walk into a different reality.
The MAXQDA software was utilized to analyze the information gathered from the participants. Consistent themes were identified on the answers of the survey, leading to a precise affinity diagram followed by a thematic analysis of the data.
The key findings presented on the charts below reinforced the setting of this project for Coca-Cola on an event such as the World Cup.
These findings guided the focus to an audience of younger adults, and inspired the creation of the following two user personas.
The project includes two types of design: packaging and app. The design on cans will correspond to each country participating on the World Cup, and will include a QR code you could scan. In the app you’ll find the necessary information to get to the AR location. Coca-Cola's philosophy and brand guidelines were taken as reference for prototyping.
Opening animation for the app.
Illustrations created by: Carolina De Alba
Animation produced by: Cynthia Valdés (email@example.com)
After analyzing the feedback received during the paper prototype testing, wireframes were designed to get a more intelligible idea of what the end product would look like. Also undergoing rounds of user testing, this step was crucial for adjustemts prior to the final prototype design. Below are some of the wireframe screens created using AdobeXD, along with blue guidelines showcasing what the interaction between screens would look like.
The sites are chosen based on research of the city, showing a place that connects and represents the community and culture from that specific showcased country. Site locations decisions can be either by historical events or by current immigration patterns and data. Above are some preliminary illustrations and, below, an approximate idea of how the AR elements will appear while using the app.
*Literary review and competitive analysis were not showcased in this case study.
Intellectual property of Carolina De Alba